Our award-winning approach to delivering behavioural change programmes has been refined over more than 20 years. 

We have a friendly and personable approach to engagement which has proved successful in enthusing a range of audiences - including businesses, employees, residents, students and jobseekers - about sustainable mobility. 

Mark Access Advisr

We invest time to build lasting relationships with the organisations we work with, so as to really understand the specific transport-related issues that are important to them. 

ITP's in-house team of transport planners, behaviour change experts, graphic designers and marketing professionals enables us to provide a holistic service for our clients. 


  • Businesses engagement and personalised employee travel plans.
  • Engagement with students at secondary schools, colleges, sixth forms and universities.                        
  • Community engagement through residential personalised travel planning at new developments.
  • Engagement with harder-to-reach groups, including jobseekers. 
  • Passenger engagement at stops/stations and on-board rail/bus/tram services.
  • Coordination of Area-Wide Travel Plans and Residential Travel Plans.
  • Marketing and communication campaign delivery.                           
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Birmingham 2022 Commonwealth Games

Over 1 million spectators were expected to travel to the West Midlands for the 2022 Commonwealth Games. In anticipation for this influx of people, Transport for West Midland’s (TfWM) Travel Demand Management team began a 6-month programme of engagement to inform the travelling public and local organisations about transport changes during the Games, to enable them to continue their day-to-day activities.

ITP was part of that team, supporting businesses and intermediaries across the West Midlands to plan, prepare and adapt their operations ready for the Games. Our support focused on the 4Rs - Reduce, Re-route, Re-time and Re-mode - with the aim of redistributing local trips in either space, time or mode.

The outcome of this work was creating capacity on the West Midlands transport network in priority areas to ensure smooth and efficient trips for athletes, spectators, and commuters during Games time. Learn more.

Business, Jobseeker and School Engagement

Nottinghamshire County Council commissioned ITP, in partnership with AECOM, to deliver the three core engagement packages of their Access Fund programme: Travel Choice. The programme aimed to increase the number of journeys made by sustainable modes of transport in the target delivery areas and help participants access opportunities for employment and further education.

We delivered personalised travel planning and travel support at frequent travel clinics, workshops, presentations, Dr Bike sessions, and careers fair events. In doing so we collaborated with stakeholders including local education centres, JobCentre Plus and local transport providers to raise awareness and maximise the reach of the Travel Choice campaign's message. The project successfully supported 85 jobseekers into employment, education, or training, furnished 1,400 students with travel information, and engaged with over 2,000 employees at 79 businesses. The project successfully achieved increases in the number of cycling trips and a smaller uplift in walking and public transport use in Newark and Mansfield. Learn More.

Travel Choice Students
Passenger Engagement East Midlands Trains

Rail Passenger Engagement

When planned re-signalling and engineering works disrupted rail operations in the Derby area, East Midlands Rail called on ITP to provide personalised travel advice to passengers.

Our teams led on-train and at-station engagement with travellers across the region, advising both CrossCountry and East Midlands Rail passengers of the forthcoming works. As well as raising general awareness of the impact on passenger's journeys, we provided alternative route information and personalised journey planning support to help rail passengers negotiate the Derby Resignalling Works over the summer.

In total we provided almost 9,500 passengers with advice about their travel options and distributed over 5,000 items of travel information to travellers.

Area-Wide Travel Plan Coordination

SEGRO Logistics Park East Midlands Gateway is a 700-acre development with planning consent for up to 6 million sq ft of logistics accommodation. It is a regionally significant employment hub with Amazon, XPO Logistics, The Very Group, Kuehne + Nagel, Games Workshop and Maritime Transport based there. When fully occupied more than 7,000+ people will be commuting to the site.

ITP was commissioned to develop and implement a range of transport initiatives to support employees to travel sustainably. We have worked with occupiers to develop their own site-specific travel plans, introduced a site-wide car share platform, coordinated the funding of bus services, introduced a fully electric shuttle bus and launched a bike hire scheme.

Our work has resulted in 20% less vehicle trips than anticipated in the opening year and the project was shortlisted for the CIHT’s Transport Planning Award in 2019. Learn more.

East Midlands Gateway
Larwood Travel Information Board V0 4

Residential Travel Plan Coordination

ITP works with a number of home builders across the country, including Miller Homes, Westerman Homes, Bellway Homes and Taylor Wimpey, assisting them with their residential travel planning needs.

Alongside preparing the Residential Travel Plans to accompany planning applications, we act as Travel Plan Coordinators for new sites, providing personalised transport advice to new homeowners and raising awareness of the sustainable options. We also coordinate the design, print and distribution of Household Travel Packs helping homeowners to navigate their new surroundings, amenities and local travel options.

Regular monitoring through resident travel surveys and traffic counts mean we're able to track progress towards the Travel Plan targets.

Employee Car Share Engagement

A large pharmaceutical company in Slough wanted to address parking demands and reduce the number of vehicles arriving at the site. ITP and Liftshare were appointed to work with the Facilities, HR and Communications Teams to launch a new corporate car share scheme.

We coordinated a staff travel survey to understand current travel patterns and measure the appetite for new measures to encourage behaviour change, drafted practical and inspiring communications aimed at employees, and produced supporting policy documents to ensure a successful scheme launch. ITP and Liftshare delivered 20 presentations to employees to communicate the new initiative, followed up with a series of open lunchtime sessions to address employee queries. Our work resulted in a 50% increase in the number of car share parking bays being used in the first three months. Learn more.

Lonza Car Share
Connected Business Engagement Derby

Business Engagement in Derby

Derby City Council’s ‘Connected’ programme was introduced in 2013 to inspire, advise and support local people to make more trips by walking, cycling, car sharing and public transport. ITP delivered the business Travel Advice Service.

Our approach built on our award-winning Engage+ methodology, which helps employers' define and deliver achievable sustainable travel action plans. We collaborated with senior executives and management teams at 250 employers in Derby City Centre and major business parks, including some of the city’s largest employers; Severn Trent, Balfour Beatty, and Reckitt Benckiser. The work of the Travel Advice Service reached over 33,000 local employees. Monitoring surveys revealed an average 6%-point reduction in drive-alone commuting trips and a 6%-point increase in sustainable commuter trips to Connected workplaces as a result of our work. The project won both the 'Sustainable Transport Award' and the 'Overall Award' at the 2017 CIHT Awards. Learn more.

Business Engagement in Lowestoft

Lowestoft is a coastal town in Suffolk and the location for the ‘Lowestoft Local Links’ behaviour change programme. Its three complementary strands encouraged the use of sustainable transport in businesses, schools and communities.

ITP led the delivery of the business component. Our involvement covered the initial set-up and promotion of the business travel plan network, alongside managing the marketing and promotion activities, and delivering tailored Travel Plan support.

By encouraging 150 local businesses to participate we achieved a 10% reduction in car driver trips and over £2 million of public health savings. The project won the CIHT Sustainability Award in 2013. Learn more.

Lowestoft All Gold Winners
Travel Plans Maylands On The Move

Business Engagement at Maylands Business Park

Dacorum Borough Council commissioned ITP to deliver the Maylands on the Move workplace travel engagement programme at Maylands Business Park in Hemel Hempstead - the eastern region's largest business park.

We developed and implemented a tailored business engagement strategy, a multi-channel marketing and communications plan, and worked with over 80 local employers to help them develop Travel Action Plans.

Our work achieved a 10% reduction in single occupancy car use and an increase in car sharing and bus journeys. Learn more.