Influencing Behaviour

We engage with people to encourage wider every-day uptake of cycling, walking, public transport and car-sharing - to help tackle 'big issues' affecting our society. 

Building on our pioneering UK and international research, ITP has delivered successful travel behaviour change programmes across a range of contexts and locations. 

Our experience spans the design and delivery of city-wide behaviour change programmes to target congestion, health and climate change agendas; to site-specific campaigns for private businesses, education sites and transport operators to cut carbon emissions and increase sustainable trip-making. These often complement tangible improvements to local transport infrastructure and public transport services; locking-in their potential benefits.

Independent evaluation of our work has found the interventions we deliver typically achieve 10%-15% reductions in private car use among targeted communities.

Steph Lowestoft