Sports Stadia & Major Events

Recent demand for live events has grown significantly, with 2015 estimates suggesting they add over £8bn to the UK's economy each year. Their rapid expansion has sharpened focus on associated transport impacts.

ITP has been at the forefront of developing effective transport management strategies and event-based Travel Plans that improve visitor experiences while mitigating congestion, inconsiderate parking, and transport overcrowding. 

Sports Stadia

We have worked with major UK football clubs and live event promoters to ensure the transport management plans and procedures we produce are implementable, and grounded in operational experience.

ITP's work has improved access to existing football stadia, secured planning consent for major music concerts, enhanced matchday parking strategies, and advised local authorities on football club relocations.

Capabilities

  • Supporter and community engagement
  • Event-day transport management plans
  • Visitor/traffic data collection and analysis
  • Site suitability and accessibility appraisal
  • Transport Assessments and Travel Plans
  • Event day parking plans
  • Financial models and revenue projection
Dcfc Supporters

Derby County FC Matchday Transport Management Plan

Derby County Football Club’s promotion to the Premier League resulted in escalating matchday parking and traffic issues associated with the higher attendances.

We worked with DCFC's Operations Director, Stadium Safety Manager, traffic management contractors, Police, and supporter groups to define additional matchday road closures.  These improved pedestrian safety, created dedicated supporter coach parking locations, and underpinned negotiated off-site parking agreements with local landowners.  

The result of our work, and the revised matchday parking and transport management arrangements we devised, was a reduction in post-match egress times and positive feedback from supporters and local landowners on improved pedestrian safety and minimised disruption.

Luton Town Football Club stadium relocation

Kenilworth Road has a seated capacity of 10,350 spectators, and has been Luton Town Football Club’s home ground since 1905.  Like many older UK football stadia it is surrounded by housing - a factor that now limits further expansion and scope for non-football uses of what is a community facility.   

ITP was commissioned by Luton Borough Council to undertake an independent review of four potential sites for a new stadium for LTFC.  We reviewed existing supporter travel patterns and home locations, audited existing transport options to analyse the accessibility of potential sites, and examined current (and potential future) traffic flows and car parking demand on surrounding roads.  We also reviewed work completed to date by the football club to develop an outline supporter transport strategy for its preferred site.

Our work informed the Council’s statutory review of the football club’s outline planning application and is helping ensure that operational considerations are designed-in to the stadium proposals for both matchday and non-football events.

Sports Stadia Luton
Sport Stadia Proact

Proact Stadium non-football events transport management plan

Chesterfield Football Club moved into its new home, the 10,500 capacity Proact Stadium, in 2010.  Hosting non-football events, such as music concerts, was part of the club’s long-term strategy to improve its finances and utilise the stadium as a community facility.

ITP prepared a Transport Management Plan for non-football events at the stadium.  Working with the football club, event promoters, traffic management operatives, Police, event-day parking providers, public transport operators, and the Council’s highways team; we developed a practically-focused strategy.  Our plan was central to the club secure planning consent for the concert and set a successful precedent for similar future events at the stadium.