Personal Travel Planning

ITP has an unrivalled track record for advising and assisting with the design, delivery and evaluation of Personal Travel Planning (PTP) interventions.

We wrote the Department for Transport’s 'Making Personal Travel Planning Work' guide, which showcased best practice and objectively analysed typical PTP impacts for the first time.

Ptp Choose How You Move 3

As nationally-recognised experts, we apply our research knowledge to support the design and implementation of a number of successful residential and workplace projects. We advise on PTP delivery and regularly act as independent evaluators for third parties' interventions.     

ITP's independent evaluation of PTP plays a key role in developing a robust evidence base of what techniques are most effective, why they work, and under what circumstances. Our findings have been used to adapt ongoing interventions to maximise their impact and cost-effectivenesss.  


  • 'Critical Friend' advice on PTP delivery
  • Evaluation of project performance
  • Guidance on effective behaviour change
  • Robust, three-stage data collection
  • Travel adviser training
  • Workplace PTP advice for employees

Choose How You Move 

Leicestershire County Council funded a Personalised Travel Plan programme to provide tailored sustainable travel advice to 38,000 households in Loughborough & Coalville. Our role was to act as a 'critical friend’ to AECOM, who delivered the travel advice to households, and to carry out independent project evaluation. 

Over 25% of targeted households actively participated in the PTP project and car mode share trips for work reduced between 4% and 22% amongst project participants.  

We were recognised for our expertise when the programme received the CIHT ‘Sustainability Award’ in 2014. Subsequently the team have successfully redeployed the CHYM PTP delivery model in Hinckley and Leicester North West. 

Ptp Choose How You Move
Making Ptp Work

Making Personal Travel Planning Work

Encouraging individuals to change their behaviour by providing personalised sustainable travel advice (PTP) is now an established method of engagement. But in 2007 it was a new concept, and one which the Department for Transport wanted to better understand in respect of claimed impacts on personal car use.  

ITP led this landmark research study which involved an in-depth literature review, extensive case study interviews with leading practitioners from across the world, convening an expert panel, and a world-wide review and assessment of PTP best practice. In doing so we developed detailed knowledge of 'what works', all of which was documented in our detailed research report for the DfT.

The Practitioners Guide we produced alongside the final report has since provided the blueprint for the planning, design, delivery, and evaluation of successful PTP interventions across different contexts.  We continue to draw upon the findings, and those of subsequently published evaluations of PTP initiatives, when delivering our advice and independent evaluation of Smarter Travel projects and programmes.

Nottinghamshire Personalised Travel Planning

Nottinghamshire County Council commissioned a Personalised Travel Planning programme to provide sustainable travel advice to 12,000 households in Worksop, Mansfield Woodhouse, and Sutton-in-Ashfield. The aim was to reduce car use for local journeys by promoting sustainable travel options in areas close to recently improved bus services and walk/cycle routes.

AECOM delivered the travel advice to households and ITP’s role was to provide strategic support and project evaluation services. We used our award-winning evaluation techniques to assess the impact of the programme, which resulted in an 18% point reduction in car use for work and shopping trips amongst participants. Around a quarter of participants stated they had changed their travel behaviour as a result of the project.

Ptp Notts