Local Bus

Technology-led ride sharing and demand-responsive mobility services are driving down the cost of schedule-free personal mobility, with autonomous and connected vehicle technologies set to further alter the landscape for public transport provision.

ITP works in both established and emerging countries to advise on strategic planning and optimisation of public transport networks, to support their longevity and vitality. 

Network Optimisation

By coupling Big Data with computational and geospatial analysis techniques we are able to compile detailed insights into how the complex public transport networks found in major cities function, and how effectively they really serve local people’s aggregated demand for movement.

Our approach focuses on understanding the origin-destination movements of people, rather than vehicles, since these are what generate demand for travel by different modes. It reminds us to first consider why people are moving from place to place, before thinking about how they might do so more efficiently.


  • Smart Origin-Destination movement data collection and analysis
  • Public transport network visualisation and optimisation
  • Smart transit boarding and alighting data collection and analysis
  • Core movement analyses and modelling
  • Strategic advice and public transport network plan development

Manila Road Transit Rationalisation Study

Every day Metro Manila’s 22 million inhabitants experience low travel speeds, unreliable journey times and poor air quality.  The city’s population relies heavily on 75,000 Jeepneys on 1,300 different routes to get around the frequently gridlocked metropolitan area.

The World Bank appointed ITP to take a fresh look at road-based transit in Manila to support the Philippines' Department of Transportation (DOTr) with a strategic review of the regulated road-based public transport system.  Working with the University of the Philippines, we collected a range of data including journey times, boarding/alighting and route alignments for all bus and jeepney services. Origin - Destination surveys provided a realistic picture of travel demand, which informed an enhanced GIS database and CUBE model that we used to re-design the network to better meet demand. 

Our recommendations are being implemented through DOTr's through its ongoing work to design and build new mass rapid transit corridors across Metro Manila.

Img 0430 Jeepney
Network Optimisation Kiev

Kiev transport network optimisation

Kiev’s transition from planned to market economy left a legacy of dense public transport networks that are poorly matched to local travel demands.  Our team worked alongside the World Bank to review current travel demand patterns across the city, giving technical assistance to the City Administration.  We created a unified and robust database for analysis.  This was used to benchmark the city’s public transport networks in relation to current and planned future land use.

High-performing and ineffective public transport routes were identified and our analyses informed a re-imagination of the city’s public transport network.  Private briefings with the mayor, Vitali Klitschko, resulted in urgent implementation of a number of ITP’s findings alongside ongoing exploration of donor funding support for new vehicles and infrastructure improvement.   

Brierley Hill public transport strategy

Dudley Metropolitan Borough Council’s Brierley Hill Area Action Plan set out long-term aspirations for sustainable local growth.  The new sub-regional centre needed a public transport strategy that would cater for anticipated increases in travel demand generated by planned retail and employment growth.

The phased strategy we developed in collaboration with the Council set out a deliverable plan for establishing a high-quality, accessible, affordable, and well-used public transport system.  It built on the regional transport authority’s established strategies to place particular emphasis on understanding Brierley Hill’s internal connectivity, and providing local bus services to meet identified travel demand.  The strategy we developed continues to be implemented at a local level, alongside Transport for the West Midlands’ evolving proposals for extending Midland Metro to the area.

Network Optimisation Brierly Hill