Jim Bradley BSc (Hons)
 |
Jim joined ITP as an Associate in January 2008. He is an experienced practitioner in the design, implementation and evaluation of sustainable transport strategies with particular expertise in the area of ‘smarter choices’ research. He also has a detailed understanding of qualitative and quantitative market research techniques and communication and engagement strategies aimed at influencing travel behaviour and attitudes. He has been responsible for leading a number of high profile research projects on behalf of clients including the European Commission, Department for Transport, Highways Agency and numerous UK local authorities. In the area of ‘smarter choices’ initiatives Jim managed a major project on behalf of the DIY chain B&Q to develop travel plans for over 50 stores and was appointed to DfT’s panel of consultants providing best practice travel plans advice and assistance to businesses and local authorities throughout the UK. He was involved in the successful EC TAPESTRY project to investigate the impacts of a wide range of campaigns aimed at influencing travel behaviour and a study to identify the key target audiences for the TravelWise campaign on Merseyside. He was recently appointed by TfL as an advisor to companies developing workplace travel plans under its Corporate Travel Plan scheme and is currently working on studies to evaluate the impacts of Scottish Government’s Smarter Choices, Smarter Places programme, a series of active travel projects for the London Borough of Tower Hamlets and a PTP intervention in Cambridgeshire. Jim has also managed an impressive portfolio of market research and consultation projects including an assessment of the impacts of alternative future congestion management strategies on businesses in the East Midlands, inputs to the evaluation of the Transport Direct programme, a review of the roles and responsibilities of the police service and Highways Agency in operating the HA motorway network and an assessment of the impacts on bus passengers of country-wide concessionary travel in England for Passenger Focus. He is an Associate Member of the Market Research Society. |
||
|